The allure of cottage rentals has always been rooted in their ability to offer a serene escape from the hustle and bustle of daily life. However, as guest expectations evolve, so too must the amenities that these rentals provide.
In 2024, outdoor amenities have become a crucial factor in attracting and retaining guests. Features like fire pits, hot tubs, and outdoor kitchens are no longer just nice-to-haves—they're essential elements that can significantly enhance the guest experience and, ultimately, increase bookings.
Increased Nightly Rates: Properties with outdoor amenities such as hot tubs, fire pits, or outdoor kitchens can command up to 20-30% higher nightly rates compared to similar properties without these features. This premium is driven by the added value that guests perceive in having these amenities available during their stay
1. The Rise of Outdoor Living Spaces
The trend towards outdoor living has been growing steadily over the past few years, and it shows no signs of slowing down. Post-pandemic, people have a renewed appreciation for open-air environments, making outdoor amenities more desirable than ever. A well-designed outdoor space can serve as an extension of the living area, offering guests a place to relax, dine, and socialize while enjoying nature.
According to recent studies, properties with outdoor amenities like decks, patios, and fire pits are seeing higher booking rates. Guests are increasingly seeking out rentals that provide these features, as they offer unique experiences that go beyond the typical indoor stay. A cozy fire pit, for instance, becomes a gathering spot for evening conversations, while an outdoor kitchen allows for memorable al fresco dining experiences.
Higher Occupancy Rates: Short-term rentals that offer outdoor amenities often experience higher occupancy rates, especially in peak seasons. A survey by HomeAway (now Vrbo) found that listings with outdoor features like patios and hot tubs were booked 15-20% more often than those without them
2. Enhanced Guest Experience for Cottage Management
Incorporating outdoor amenities into your cottage rental can significantly elevate the guest experience. These features create opportunities for guests to engage with the natural surroundings, which is often a primary reason they choose a cottage rental in the first place.
A hot tub, for example, offers a luxurious touch, allowing guests to unwind after a day of exploring the local area. The combination of warm water, fresh air, and scenic views creates a relaxing experience that many guests are willing to pay a premium for. Similarly, an outdoor kitchen or grill area encourages social interaction and adds an element of fun to meal preparation, turning it into an activity rather than just a necessity.
3. Increased Revenue Potential
From a business perspective, adding outdoor amenities can lead to higher revenue. Listings with standout outdoor features tend to command higher nightly rates, as they offer something extra that distinguishes them from other properties. Additionally, these amenities can help extend the rental season. For instance, a well-maintained fire pit or hot tub can make a cottage appealing even in cooler months, attracting guests who might otherwise consider the off-season to be too chilly for a stay.
Moreover, outdoor amenities can boost occupancy rates by appealing to a broader audience. Families, couples, and groups of friends all appreciate the added value that these features bring. Whether it’s a summer barbecue on the patio or a winter soak in the hot tub, these experiences create lasting memories that encourage repeat bookings and positive reviews.
Increased Revenue: According to Airbnb data, listings with standout outdoor amenities, such as hot tubs, saw an average of 40% higher annual revenue compared to those without such amenities. This is due to both higher booking rates and the ability to charge more per night
4. Catering to Remote Work and Wellness Trends
The rise of remote work has also contributed to the demand for outdoor amenities. Many people now choose to work from vacation destinations, and a well-equipped outdoor space can provide the perfect environment for both relaxation and productivity. A quiet patio with comfortable seating and a view of the surrounding landscape can be an ideal spot for catching up on emails or taking virtual meetings.
In addition, the wellness trend continues to influence guest preferences. More travellers are looking for rentals that offer opportunities for relaxation and self-care. Outdoor amenities like yoga decks, meditation gardens, and even simple hammocks can enhance the wellness aspect of a stay, making your property more appealing to this growing market segment.
5. Staying Competitive in the Market
As the cottage rental market becomes increasingly competitive, offering outdoor amenities can set your property apart from the rest. Guests are no longer satisfied with just a comfortable bed and a clean bathroom; they want experiences that are immersive and memorable. By investing in outdoor features, you can create a unique selling point that makes your listing stand out in a crowded marketplace.
In conclusion, outdoor amenities are a must for cottage rentals in 2024. They not only enhance the guest experience but also offer significant business advantages. By creating inviting outdoor spaces, you can attract more guests, increase your revenue, and ensure that your property remains competitive in an ever-evolving market. Whether it's a fire pit, a hot tub, or an outdoor kitchen, these features are investments that can pay off in more ways than one.
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